Logotype-Artz in gaming

ECHO is the program that connects industry professionals and young people looking to better understand the game development industry and start their first steps towards a job or a career.   To this extent, we created Arts in Gaming, an educational campaign designed for young artists interested in having a career in game-dev. And for those that are just curious about the opportunities in this industry.   Digital Art is a term that applies to any form of visual art created with digital technology.  In digital arts, we use specific applications to perform the classical functions of drawing, painting, sculpture, or animation: digital 2D/3D, animation, or special effects.

Each field requires specialization depending on the industry: motion pictures, animated movies or video games. Here, the Art team is well structured, and each member has a crucial role in creating a successful project.

Artz in gaming


The Game Art Director plays a key role in every game creation stage: from developing its concept to supervising and leading the production. The art director plays a key role as a leader for the entire Art team,  he is both a multi-level expert and the one who can handle management issues.   

He has a holistic view of all the project’s details:  characters, environment, visual coherence, and special effects.  

Source: career.iresearchnet.com


The Concept Artist is responsible for the style and the look of the video game. He is the first to draw and develop the characters, the environment, and the other elements of the game.  

Working on a brief from the Art Director, the Concept Artist’s sketches will help the other members of the project understand how the game will look.  

Another special skill required for a Concept Artist is that of a storyboard artist. This means that they must have both drawing and stage management skills.   

Source: www.screenskills.com 


The 2D Artist, as the name implies, builds images, especially using 2D media art expression: drawing and painting. He will closely follow Art Director’s instructions for a coherent style and structure to the project. He mainly works with Photoshop & llustrator, while knowing how to use a graphic tablet is a must.  


The User Interface Artist designs and builds all aspects of a game’s graphic interface to help players easily understand the game and its features. In addition to his 2D drawing skills, the UI Artist needs Graphic Design and User Experience knowledge to build the structural skeleton and make the game easier to handle. 


The 3D Artist is responsible for modeling, rigging, animating or adding effects and can specialize in characters, environments, or props. Character artists are more interested in learning about anatomy so they can create realistic humans, stylized animals, or fantastic creatures. Environment or prop artists design every detail necessary for creating an environment that feels natural


The Animator combines art and technology to create interactive animated images and environments for video games. He is responsible for the portrayal of movement and behavior, adding personality, emotion, and realism within a game.                                     

An Animator has both artistic and programming skills in order to be good at revealing attitude, emotions and mood through movement. 

Source: www.talentlyft.com 


The VFX Artist creates  special effects that surprise players and keeps the action alive and intense: little particles that generate fire, dust, explosions, light rays that pass-through fog, steam or water splashes.  

VFX Artists have to be good at physics and math for a fun purpose: to understand how elements behave in different conditions and create realistic effects by using a range of programs and softwares


The Tech Artist is the wizard that puts everything together in the game engine. He acts as a link between the artists and the programmers working on a game. They are something of a hybrid between an artist and a programmer meaning that this role requires both artistic and programming skills.  

Knowledge of game engines is very important to be able to easily integrate scenery, objects, and characters. This function is also called “Level Artist”. 

Source: www.careerexplorer.com 

Looking to better understand the game development industry & start your first steps towards a job or a career? We have an awesome mentoring program just for that.

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Massive thanks for all the help and precious insights go to Ionut Schmidt (UX Designer @Amber), Eda Mologani (UX designer @ Amber), V.L. & Pattern Mind Treat Studios.