The Graffiti Bee-Hive project is part of a collaboration between Arden and Ciudad Creativa Digital (CCD), along with the artists of the collective “Cabezas Cuadradas” and Luis Guillermo González.
The Goal: Helping the local community by organising a 2-phase neighbourhood beautification.
First, we selected and organised the rehabilitation of 16 murals: walls, stairs, and the sidewalk in the Avenues Hidalgo, Humbolt, and Baeza Alzaga, in Guadalajara, Jalisco, in Mexico, answering to the local community’s need to reactivate and rehabilitate the area.
Next, we’ll be adding augmented reality (AR), enhancing the main characteristics of each mural, so the visitors can interact and be part of the experience.
As a mix between urban art and digital culture, the project I also meant to promote the artists’ efforts: Zimé, Blowe, El Mal Maleante, Eksen, Hany Annh, Quelly Bu, Mestizos Collective, Myster, Piuna La Taurus, Tozcano con Zeta, Dang Zúñiga, Pulse, Sirock, Íñigo, Laminorm, Gallo Morales, Eson, Luis Guillermo González, Dicer y Sadek, Eric Koch.
Amber Studio: amberstudio.com
Cabezas Cuadradas: cabezascuadradas.org
Ciudad Creativa Digital: ciudadcreativadigital.mx